Welcome to our FAQ section for foreign businesses and Amazon sellers interested in entering the Japanese market.

Here you will find answers to the most common questions about Amazon Japan seller accounts, trademark registration, and brand registry.

For detailed guidance, please visit the linked articles.

Amazon Japan Seller Account

Q1: How do I open an Amazon Japan seller account?
A: You can register online through Amazon Seller Central. Requirements differ for foreign sellers. ⇒Read the step-by-step guide

Q2: What are the requirements for Amazon Japan seller registration?
A: You need a valid bank account, tax information, and business verification documents. ⇒ See the full list of requirements

Amazon Japan Brand Registry

Q3: What is the Amazon Japan Brand Registry?
A: It is Amazon’s program to protect your brand and prevent counterfeits. To apply, you must have a Japanese trademark that is either registered or under application with the Japan Patent Office (JPO). ⇒ Learn more here about Amazon Japan Brand Registry

Trademark Requirements for Amazon Sellers

Q4: Do I need a trademark to sell on Amazon Japan?
A: A trademark is not required to list products, but it is necessary for Amazon Brand Registry. ⇒ Read the full explanation

Q5: Why should Amazon sellers register a trademark in Japan?
A: A trademark protects your brand against copycats and allows you to join Brand Registry. ⇒ Learn more here

Trademark Registration in Japan

Q6: How do I register a trademark in Japan?
A: You must file with the Japan Patent Office (JPO). The process takes 6–12 months. ⇒ Step-by-step process here

Q7: Can a foreign company register a trademark in Japan?
A: Yes, but you must appoint a local representative (Benrishi). ⇒ Learn how to apply

Trademark Costs and Timeline

Q8: How much does it cost to register a trademark in Japan?
A: The JPO filing fee starts around JPY 12,000, plus attorney and registration fees. ⇒ See the cost breakdown

Q9: What is the step-by-step process of trademark registration in Japan?
A: File the application → Examination → Registration → Renewal. ⇒ Detailed guide here

Related Resources