Welcome to APEX Patent Solutions, an international patent and trademark firm based in Japan.

Foreign businesses and Amazon sellers often ask:
“Can a foreign company register a trademark in Japan?”

The answer is yes—foreign companies can secure trademark rights in Japan.

However, under Japanese trademark law, you must appoint a local representative (Benrishi: Japanese patent attorney) to handle the application before the Japan Patent Office (JPO).

This guide explains the requirements, process, and costs of Japan trademark registration for foreign applicants.

1. Why Foreign Companies Should Register a Trademark in Japan

  • Legal protection – Exclusive rights to your brand in Japan, preventing copycats.
  • Amazon Japan Brand Registry – A Japanese trademark (registered or pending) is required.
  • Customer trust – Japanese consumers value official, registered brands.
  • Global IP portfolio – Strengthen your international brand protection strategy.

Related reading: Why Should Amazon Sellers Register a Trademark in Japan?

2. Can a Foreign Company Apply Directly?

No. According to Japanese trademark law:

  • Foreign individuals and companies without an address or office in Japan cannot file directly with the JPO.
  • You must appoint a local trademark attorney (Benrishi) who will act as your legal representative.

This ensures smooth communication with the JPO, handling of office actions, and compliance with Japanese procedures.

3. Requirements for Foreign Applicants

To file a trademark application in Japan, a foreign company must prepare:

  • Trademark details – Word mark, logo, or combined mark
  • Designated goods/services – Classified under the Nice Classification system
  • Applicant information – Legal company name and address (foreign address accepted)
  • Power of Attorney – Authorizing a Japanese patent attorney to act on your behalf

4. Trademark Registration Process in Japan

The Japan trademark registration process is the same for foreign and domestic applicants, except for the requirement of local representation:

  1. File application with the JPO (via your Japanese attorney)
  2. Examination by JPO examiner
  3. Respond to office actions (if a refusal notice is issued)
  4. Registration fee payment
  5. Trademark rights established (valid for 10 years, renewable indefinitely)

See details: How to Register a Trademark in Japan (Step-by-Step Guide)

5. Timeline and Costs

  • Timeline: 6–12 months (longer if office actions or appeals are needed)
  • Official JPO fees: ~JPY 45,000 per class (application + registration)
  • Attorney fees: USD $600–$1,200 on average for one class

6. Trademark Renewal in Japan

Trademark rights in Japan last 10 years from the date of registration.
Renewal is possible every 10 years by filing a renewal application and paying renewal fees.

Conclusion

Yes, foreign companies can register a trademark in Japan, but they must appoint a Japanese trademark attorney (Benrishi) as their representative.

With a valid Japanese trademark, your business can:

  • Protect its brand legally in Japan
  • Access Amazon Japan Brand Registry
  • Build long-term credibility with Japanese customers

Contact us today to learn more about Japan trademark registration for foreign applicants and get a free consultation.