Trademark Registration in Japan for US Companies: Complete Guide | Apex patent solutions Japan

Introduction

Are you a US business owner looking to protect your brand in Japan?
Whether you are expanding your e-commerce store, entering the Japanese retail market, or selling on Amazon Japan, securing a Japanese trademark is essential to safeguard your brand and prevent competitors from using it.

At APEX Patent Solutions, we specialize in helping US companies and entrepreneurs file trademarks in Japan, providing expert support throughout the process.

Why US Companies Should Register Trademarks in Japan

  • Amazon Brand Registry in Japan: A registered Japanese trademark is required to enroll.
  • Prevent Counterfeits: Protect your brand from copycats and unauthorized sellers.
  • Market Entry Advantage: Trademark ownership builds customer trust and credibility in Japan.
  • Legal Protection: Exclusive rights to use your brand name/logo in Japan.

Can a US Company Apply Directly?

Yes, US companies can apply for trademark registration in Japan, but:

  • If you do not have a Japanese office, you are required by law to appoint a local trademark attorney (Benrishi).
  • Your attorney will handle the filing, respond to office actions(OAs) from the Japan Patent Office (JPO), and manage renewals.

⇒ Learn more: Do I Need a Japanese Trademark Attorney (Benrishi) for Filing in Japan?

Trademark Registration Process in Japan for US Applicants

  1. Pre-Filing Search
    • Conduct a trademark search to check for similar registered marks in Japan.
    • This reduces the risk of rejection and legal disputes.
  2. Application Filing
    • Submit the application to the Japan Patent Office (JPO).
    • Required details: applicant name, address, mark (word/logo), class, and designated goods/services.
  3. Examination by JPO
    • The JPO examines absolute grounds (distinctiveness, morality) and relative grounds (conflict with prior marks).
  4. Office Action (if any)
    • If the JPO finds issues, a Notice of Refusal will be issued.
    • Your attorney can submit amendments or arguments.
  5. Registration Decision & Fees
    • If accepted, pay the registration fee to complete the process.
    • Rights last 10 years and are renewable indefinitely.

Cost of Trademark Registration in Japan (for US Companies)

  • JPO official fees:
    • Application fee: JPY 3,400 + JPY 8,600 per class
    • Registration fee: JPY 32,900 per class
  • Attorney fees: Depend on case complexity, goods/services, and priority claims.
    ⇒ Request a free estimate here: Trademark Quote Form

Madrid Protocol Option for US Companies

US companies can also use the Madrid Protocol to designate Japan.

  • Advantage: One international application covers multiple countries.
  • Limitation: If the JPO issues a provisional refusal, you will still need a Japanese attorney to respond.

⇒ Learn more: Madrid Protocol Trademark Filing in Japan: How It Works for Foreign Companies

Why Choose APEX Patent Solutions?

  • Experience with US clients: We have successfully supported trademark filings for US businesses, from startups to Amazon sellers to established corporations.
  • Direct communication in English: We make the process smooth and stress-free.
  • Cost transparency: Free estimates, no hidden fees.
  • Strategic guidance: From filing to enforcement, we help maximize your trademark protection.

Get Started Today

If you are a US company planning to expand into Japan, trademark registration is your first step toward building a strong and secure presence.

⇒ Contact APEX Patent Solutions today for a free consultation and estimate.
We will guide you through the process of filing a Japanese trademark from the US with confidence.