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Selling on Amazon Japan allows you to reach millions of customers in one of the world’s largest e-commerce markets.
If you are a foreign business or Amazon seller looking to expand into Japan, here’s a clear step-by-step guide on how to create an Amazon Japan seller account and start selling.
1. Choose Your Selling Plan
Amazon Japan offers two main selling plans:
- Individual plan – Free monthly subscription, but you pay ¥100 per item sold + referral fees.
- Professional plan – ¥4,900 per month (excluding tax), no matter how many items you sell, plus referral fees.
Most serious Amazon Japan sellers choose the Professional plan, as it allows access to more categories and tools.
2. Prepare the Required Documents
To complete your Amazon Japan seller registration, you need:
- A valid business or personal email (must be unique and not used on other Amazon accounts)
- Government-issued photo ID (ex., passport or driver’s license)
- A recent bank statement or credit card statement (issued within the last 180 days)
- Valid phone number for verification
- A credit card for monthly fees
- A Japanese or international bank account to receive payments
If you plan to apply for Amazon Japan Brand Registry, use the same email address for both the Seller Account and Brand Registry account.
3. Create Your Amazon Japan Seller Account
Go to Amazon Seller Central Japan and follow the steps:
- Sign up with your business email
- Provide your legal name, business information, and payment details
- Upload your ID and bank statement for verification
- Complete the Installment Sales Act compliance review (mandatory for sellers in Japan)
Note: Your products will not be displayed until this compliance review is approved.
4. List Your Products
Once your account is active, you can list your products in Seller Central. Each product listing requires:
- Product ID (such as UPC, EAN, ISBN, or exemption request)
- SKU (your own internal stock code)
- Offer details (price, condition, quantity, shipping options)
- Product details (title, brand, description, images, keywords)
If you sell under your own brand, you should consider enrolling in Amazon Brand Registry Japan for stronger protection.
5. Attract Customers
After your first listings go live, you can drive growth with:
- Fulfillment by Amazon (FBA) for fast Prime shipping
- Amazon Advertising to increase visibility
- Competitive pricing tools in Seller Central
- Customer reviews to build trust
6. Grow Your Business
Selling on Amazon Japan is not just about listing products. To succeed:
- Monitor your account health in Seller Central
- Respond quickly to customer questions
- Expand your brand with Amazon Brand Registry
- Explore promotions, coupons, and advertising options
Key Takeaways
- Opening an Amazon Japan seller account requires proper documents and compliance checks.
- Foreign sellers are welcome, but must meet Amazon Japan seller registration requirements.
- Registering your trademark in Japan will give you the best chance to succeed and access Amazon Brand Registry.
Ready to take the next step?
Check out our guide: Do You Need a Trademark to Sell on Amazon Japan?